I recall discussing this organization quite a few years ago. Vincent Bridges and Jay Weidner were somehow involved and so was Jirka Rysavy who was, I think, the financial funding behind the project of "buying up the New Age", as it was put.
Yup. Just did a search:
It was Gaiam when we were talking about it which is why it didn't ring the right bell when this thread opened. Bridges tried to get Ark and I involved with Gaiam way back when. We declined.
From the Wikipedia piece: "In 2018, criticism by a filmmaker formerly employed by Gaia, Patty Greer, ended with a public apology to Gaia after she accused them of "promoting Luciferianism
and using directed-energy weapons against critics."
Obviously, mainstream views of such a project will be negative and derogatory.
It's an interesting concept, but obviously, there's not much in the way of discrimination. No one can claim to have the whole banana and such topics as gaia.com covers need exposure and some degree of normalizing. But, of course, I'm always reminded of what Ibn-al-Arabi said about the "imaginal worlds", that they were more dangerous than the darkest jungle.
I think that this problem of the gullibility and susceptibility of the uneducated is the reason behind many religious/spiritual systems banning dabbling outright. If you don't know what you are doing you can be exposed to serious danger. And, as we learn from reading Malachi Martin's book, "Hostage to the Devil", sometimes just curiosity and a little dabbling can be an invitation to be taken over by powerful spirit forces. Even just "calling on your higher self" can be answered by a dark spirit that will say "Oh, that's me! I'm on!"
So, while I would welcome normalization of the topics, it really ought to be handled more like a chemistry class with strong warnings about what NOT to do to prevent explosions, burns, poisoning, etc. and careful explanations about what certain chemicals do when mixed. Sometimes, it is not very pleasant to understate the matter. As the Cs say, knowledge protects, but for that to happen, you have to acquire the right knowledge and know when and how to apply it which is a topic all by itself.